High performance businesses flex to meet changing market conditions. They capitalise on change, they innovate to drive change. This CIO blog from Forrester CEO references the frustration CEOs derive from the lack of innovation from IT -- "Innovation was a mystery to most CEOs, they are not getting it from IT.”
Yet where IT is integral to the business, then innovation is essential - and is a characteristic of high-performance enterprises. Innovation, agility, the ability to change the market as well as respond to it - all are influenced by the understanding of IT service provision to the business, the concept of customer demand, and the correlation of the demand to technology investment. High performance businesses with an IT footprint require this information to be captured and shared, to enable innovation and alignment between technology functions and the ever-changing market conditions.