I was reminded today of the 'baby-steps' approach to improvement or transformation exercises.  The conversation started with an IT Director listing his 4 key objectives for transformation: adopt risk-based approach to testing, improved capacity planning, cost-reduction, and an improved dialogue between business and technical heads.  Swiftly running through these objectives, and considering any fit with our solutions, I was struggling to understand the roadmap to deliver all 4 benefits. 
Humbly, I was reminded of the concept of 'baby steps' in implementing any transformation exercise - something I developed last year with another customer.  By adopting a phased approach, ramped investment is aligned with successes. 
The conversation ended with agreement to focus on key benefits of risk-based testing, and improved alignment.  Taking the baby-steps approach makes it easier to find agreement and lead to success.
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